Cornwall has topped a list of the UK’s most popular holiday destinations for this October half term.
Digital marketing agency Click Consult has published a study using Google Trends data from between June and September to show which destinations people have Googled the most.
They discovered there have been 40,500 Google searches for “Cornwall holidays” between these dates, revealing that this is where holiday-makers are most interested in going this October.
Cornwall beat Devon, Norfolk, Northumberland and Edinburgh to take the top spot.
Click Consult’s study also includes an interactive map showing each region’s most Googled destination for holidaymakers.
The list of the seven most Googled staycation destinations in the UK are:
Cornwall – 40,500 Google searches
Cornwall topped the list of the most Googled UK destinations with over 40,000 people searching for holidays in the southwestern tip of Britain.
Devon – 27,100 Google searches
Norfolk, East Anglia – 22,200 Google searches
Along the east coast of England, Norfolk provides almost one hundred miles of unspoilt coastline packed with beautiful countryside, quaint market towns and fun attractions. 22,000 people searched for holidays there ahead of the October half-term.
Northumberland, North East – 22,200 Google searches
The most northern county in England and one of the most beautiful, Northumberland is famous for its outstanding coastline, its National Park and, of course, Hadrian’s Wall, a former defensive fortification that spans over 70 miles. There has been a 400% increase in Brits looking to visit there in October.
Lake District, Cumbria – 18,100 Google searches
The Lake District is one of the United Kingdom’s best loved tourist destinations, so it comes as little surprise that it is one of the most sought after places to staycation this October half term. There are no shortage of breathtaking views to admire, be it from the top of Scafell Pike or across Windermere lake.
Edinburgh, Scotland – 6,600 Google searches
Edinburgh is not only one of the greatest cities in the United Kingdom; it is one of the greatest cities in the world. You can walk the Royal Mile through Edinburgh’s historic Old Town, enjoy some of the best cuisine in the western hemisphere and even take in a spectacular view of the city from atop Arthur’s Seat.
Anglesey, Wales – 5,400 Google searches
Anglesey has no shortage of things to do, making it the 7th most popular destination for Brits this October. Whether you are looking to partake in adventure sports or simply stroll along the beautiful coast, this island located just off the northwest of Wales makes a brilliant choice.
Click Consult says it hopes the report will give confidence to the struggling tourism and hospitality sectors, which have been hit hard by the coronavirus pandemic.
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Matt Bullas, CEO of Click Consult, said: “The travel industry has been one of the hardest hit by coronavirus. Restrictions to foreign countries mean that many Brits have elected to stay home rather than venture abroad this year.”
“However, search data from Google shows that there are some areas of the United Kingdom seeing huge increases in holiday-related queries including Devon, Norfolk, Cumbria, and Edinburgh.”
“It is important for tourism and hospitality businesses in these areas to ensure they have an online presence given this surge in Google searches. Bolstering their digital marketing efforts through social media, paid media and search engine optimisation, they may be able to attract families looking for a much-needed getaway this October.”