Tonight Gordon Ramsay begins the hunt for the UK’s most exciting and innovative new food and drink business – but he was mocked for his ‘James Bond’ entrance as he jumped into the waters from a helicopter as the contestants waited at the beach.
From asking them to jump off a cliff in Newquay to grilling them one-on-one, the Michelin-starred chef isn’t planning to give them an easy ride in the eight episodes of the show that airs on Thursday nights. When all is said and done though, one of those Future Food Stars will receive a £150,000 investment to build their very own business.
Gordon Ramsay, who owns property in Cornwall, visited Newquay on tonight’s episode of his new BBC One TV show as he searches for the next big food and drink business. To launch the Apprentice-style show, known by the acronym FFS, Ramsay brings his cookery entrepreneurs to a place he calls home – Cornwall.
The Hell’s Kitchen and Kitchen Nightmares celebrity chef is looking for the next big thing and challenges them to take a ten-metre high jump off a cliff to prove commitment to the cause before asking them to host a street-food stall on the beach in Newquay.
But people were quick to criticise the 55-year-old saying they had to turn the TV off because of “his ego” and that he was “trying to be Bear Grylls”.
@AlexPatersonO tweeted: “Gordon Ramsay jumping out of a helicopter, I really thought I was watching I’m A Celebrity, Get Me Out Of Here.”
@Annie_Moss11 said: “@GordonRamsay thinks he’s f**king @BearGrylls give me a break!” to which Ramsay actually replied saying “I love adventure!”.
Teza336: “Young Gordon, only you could be the new James Bond. Mr cool.”
@paul_c_89 said: “love the new show. The entry was great.. I was like calm down James Bond out of the helicopter!!!!! #pencildive.”