A Cornish lifestyle brand has entered the world of the small screen by launching its first ever TV advertising campaign.
Seasalt, the fast-growing Cornish lifestyle brand, today launches its first-ever TV advertising campaign with a 30-second ad that showcases its products against a backdrop of Cornwall’s stunning coastline.
Airing on ITV through its terrestrial channels and on the ITV Hub, the advert was developed by Seasalt’s in-house creative design team with assistance from London-based studio Beast Productions. The campaign will focus on households in the Yorkshire area, where Seasalt does not have any shops but has identified as a region with strong potential demand.
Filmed on location in St Ives and Gwithian in Cornwall, Seasalt’s debut TV advert showcases the creativity and passion loved by customers across the UK and in a growing number of international markets.
Featuring Seasalt’s “famous for” products such as Sailor Stripes, performance rainwear and unique printed dresses, the campaign is designed to introduce new customers to the brand, while appealing to the existing Seasalt community.
From a single shop in Penzance opened in 1981, Seasalt has grown into one of the UK’s leading lifestyle brands.
Now celebrating its 40th anniversary year, Seasalt operates through its website, in 69 shops across the UK and Ireland and via strategic marketplace partners such as M&S and Next.
Paul Hayes, Seasalt’s Chief Executive, said: “This is an exciting moment for Seasalt as we launch our first TV campaign with the aim of sharing our love of Cornwall with new and existing customers.
“By putting our brand in front of people in a new format in a region where we don’t have many shops, we are looking to raise awareness by celebrating our heritage and artistic roots with potential customers who we believe share our values.
“Launching this campaign shows Seasalt’s growth as a business and underlines our ambition for the future.”
Amy Thom, Seasalt’s Chief Marketing Officer, said: “We’re such a storied, emotive brand and TV is a great platform for us to deliver that message to a new audience.
“The advert aims to tell our brand story, while showcasing the fantastic detail in our products and displaying Cornwall at its creative and beautiful best.
“TV has come a long and there is now an opportunity for it to be much more targeted through digital, which makes it a very efficient way of reaching a lot of the right people, while telling a rich brand story.”
Seasalt’s Cornwall-inspired designs such as the Plant Hunter Coat and Larissa Organic Cotton Shirt are now sold online in 156 countries, in 69 stores across the UK and Ireland as well as via marketplaces and wholesale partners.
The business, which is still owned by the Chadwick family, says it prides itself on the ability to adapt, attract the best new talent and invest in transformative digital technology.
For more information, visit: www.seasaltcornwall.com